Formulating A More Strategic SWOT Analysis: You don’t have to wait until your business is bad before you give it a good SWOTing. We think identifying a SWOT analysis...

A Strategically Formulated Pricing Model: Regardless of your feelings about pricing, strategic pricing is often the starting component of competing in the brandscape. Although less attractive than the other...

The MirrorBox Creative Design Advantage: Today, Strategic MMC announces a partnership with the MirrorBox Creative Agency in San Diego, CA. This partnership enables Strategic MMC to promote singular-level, strategic...

Understanding Product Marketing: The last P in the 4-part marketing mix is the product or service you’re offering. If you’re still going by the 4 Cs, we’d call this...

Understanding Marketing Promotion: Although placement lets you express your marketing message at the right time and place, you need to have the right theme and message. Here is where...

Understanding Marketing Placement: In the 1960’s when the 4 P’s of marketing began providing a theoretical framework for developing a strategic marketing mix, “marketing placement” (or convenience if you’re...

Understanding Market Pricing: Market pricing is often considered the most vital component of marketing strategy. One of the 4 Ps (or cost if going by the 4 Cs) of...

Understanding The Marketing 4 Ps in Theory: Today’s strategic marketing approach usually requires a well-balanced variety of tactics and focus to extract value in today’s competitive brandscape. Since the...

When to Drip and When to Turn the Valve: In planning any kind of strategic marketing campaign we always want to analyze the end-goal from 2 perspectives: First, we...

Do you balance your focus on supply or demand? We all know that supply and demand can be both a market focus and a marketing strategy. As a marketing...