The MirrorBox Creative Design Advantage:

Today, Strategic MMC announces a partnership with the MirrorBox Creative Agency in San Diego, CA. This partnership enables Strategic MMC to promote singular-level, strategic focus, while maintaining high-level creative thinking and clean, modern aesthetics. Together, both companies will work in parallel to support client needs at the highest level.

Strategic MMC was originally intended to be a single, full-service strategic and creative outfit, but we know from experience that creative and strategic teams operate with different sides of the brain – and often, so do the needs of clients. Through our daily engagements, we realized that when you engage both hemispheres in a creative environment, you risk limiting non-dominant output, and we wanted to find a solution to eliminate any perceived limitations for both parties. Because our analysis and strategic team (left brain) was combined with our creative and media team (right brain), we immediately saw the benefit of splitting the operational structure in a way that enabled both sides to work independently at first, but then collaborate on their strategic and creative output in an mutually cohesive way. This provides us with a unique position to explore both the art and science of any marketing campaign or initiative.

This creative partnership structure now enables Strategic MMC’s research team to shed bi-level focus in order to return stronger data-sets that further quantify the propensity for delivering better results. As part of the plan for growth, the Strategic Marketing, Media, and Consulting brand can only be enhanced by strengthening our ability to focus on creating and maintaining the latest knowledge in strategic marketing.

As of today, we’ve piloted the new corporate structure through different corporate and conceptual projects, and all interactions were met with unparalleled execution – and sometimes exclusive of coffee and cake. That’s real dedication right there.

Best of all, the partnership between creative and strategy will continue to operate as if one company. While this unique structure enables a seamless free-flow of ideas between both organizations, it adds zero cost and burden to the client.

We formed this partnership first by removing any obstacles that were capable of affecting the client-experience and found efficient channels using intuitive technology to maintain corporate balance. That is the benefit when you’re pairing creative & strategic thinkers.

At Strategic MMC, we hope you will enjoy the new team environment and workflow during your next creative success.