Business = Logic, People = Emotion
Think about the most memorable brand you’ve ever experienced and why it was so great. Effective positioning generally forecasts the success or failure of a brand. Positioning is the art and science of taking a brand-identity and placing it in the competitive brandscape in such a way that allows audiences to experience its offerings in a consistent, sensorial way. Beyond logical facts, effective brand-positioning maintains an instinctive edge that “feels right” to your audience. This emotional reasoning becomes a dominant, connective experience and identifies value-added incentives that frame preferences. Without positioning that effectively sections the market, strategic outreach (marketing) becomes filtered messages that fail to reach the imagination and hearts of the audience.
Together, we can build fundamental positioning that organically enhances visibility, promotes presence, and stimulates the emotional connectivity of your brand, service, or product in specified target markets.